Listen to your audience

If you want to know what to write about, ask the people who are reading your content.

A good starting point is reading comments on your blog. Look for readers’ questions and opinions in the comments to find your next content idea.

If you have a newsletter, send regular surveys asking your readers what type of content they want to see.

Some marketers believe that surveys badger readers and could have a negative effect, but in reality, the opposite is true. People will gladly give feedback when asked.