Talk to industry experts

Conversations can spark great ideas. Talk to people within your industry whenever possible. These talks can introduce you to new perspectives and new takes on topics you may have already covered.

You can also add credibility and weight to your content and get more attention for it by including strong quotes from expert guests.

It doesn’t have to be a full-fledged interview with 20 questions; it can be a 15-minute video call or even an exchange via chat.

LinkedIn is a good place to identify potential experts. Follow their posts and review their profiles to gauge their expertise so you know which topics to cover in your conversation.

“Cold-calling” might not always work since industry experts tend to receive a lot of spammy messages. That’s why they often have assistants who screen and approve requests for them.